New Client Questionaire
Information to help us better understand the needs and goals of each individual client.
What services are you seeking from Hyback Creative? Check all that currently apply or may apply in the future.
Agency of Record
Design (Branding package, package design, ad campaign, brochure, etc)
Social media managment
Other (please decscribe in box)
Primary Contact Information
Secondary Contact Information
Address Line 2
District of Columbia
Armed Forces Americas
Armed Forces Europe
Armed Forces Pacific
Give us some history on your business so we can get to know you. When was the company founded? Does the company have any parent or sibling companies? Does the company operate from multiple locations?
Describe the nature of your business in one sentence or less.
Provide the top 3-5 values of the company.
Describe the key features of your product(s) and/or service(s).
Who are your primary clients or consumers? Please include as much detail as possilbe. Age, gender, profession, etc.
Why do clients or customers say they choose you?
Who is your primary target audience/customer?
Who is your secondary target audience/customer?
In what markets are you performing best and why?
Who are your competitors?
What differntiates you from your competitors?
Are you dealing with any channel terms of services, legal or industry specific regulatory issues?
What makes your marketing goals difficult to accomplish?
What do you think makes your marketing easy?
Existing Marketing Programs
What are your current marketing platforms?
What search channels is your company currently marketing in?
What search channels, if any, have been tested and continued or suspended based on testing results? Describe results from each channel and why they were valuable or not.
What types of agencies do you use currently and for what purposes?
Social Media Overview
On which social media channels have you had a presence?
What social profiles do you currently maintain and who runs them? Please provide links to each.
Do you currently run any social ads? If so, on which channels do you run ads?
Which social channels, if any, have been tested and continued or suspended based on testing results? Describe results from each channel and why they were valuable or not.
Do you believe you get the right amount of free traffic from Google for the authority of your site?
Have you recently experienced a substantial drop in free traffic from Google? If so, why do you think it happened?
When was the last time your website underwent an SEO audit?
Describe PR activities you currently undertake. Please include items such as product launches, guerilla events, networking, sponsorships, contributed articles, white papers, press releases, webinars, tradeshows, public speaking and awards.
What goals do you have for content marketing? Please check all that apply.
I want to bring focused, quality traffic to a website
I want to increase conversions
I want to optimize my content for search engines
I would like to build links with affiliates and other related web properties
Friendship (Likes, follows, etc.)
Tell us about your internal and/or third party content creation team(s).
How much content do you create each month/year?
Is research used by your content marketing team(s) to advise content creation? If yes, what data is used and who generates it?
Does your business currently blog? If yes, what is the URL for your blog?
Site Design/Build/Develop Prerequisites
Is the new website based on existing designs? Or, will this be new design?
Explain what you hope to achieve with this creation/re-design.
Do you have an internal development team? What are their roles?
Will your team provide the content? Or will you need some content development support?
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